What does a website cost? Compare the whole proposal

Start with the job your website needs to do

A coach explaining one service needs a different website from a retailer taking orders. Before asking for a price, describe your customers, their main questions and the action you want them to take. List the content that answers those questions. A short, well-structured website can be more useful than extra pages without a clear purpose.

Next, separate essentials from later improvements. Your first launch might need services, an introduction and contact information. A client portal or automated sales process may be a separate project. This makes it easier to compare proposals without quietly comparing different assignments.

Use package prices as a starting point

Form & Field’s current website packages are Launch at €749, Business at €1,495 and Growth at €2,495. Launch covers 1–3 pages; Business roughly 6; Growth around 10. Webshop starts at €2,995 and Custom at €3,500. These are our own offers, not a claim about an average Dutch market price.

Business adds copywriting assistance and broader presentation support. Growth adds deeper positioning, conversion-focused copy and more enquiry paths. A webshop involves catalogue and checkout decisions; custom work can involve portals or unusual connections. Compare the exact package contents and ask which scope answers your business need. VAT treatment and additional costs must be confirmed in the proposal.

Ask who is doing the content work

Pages do not fill themselves. Check who writes or edits the text, selects images, prepares product information and adds the content. “Content included” can mean very different things unless the amount and responsibilities are clear. Agree what happens if material is late or the required work changes.

• Which text will you supply, and what will be written or edited?
• Which images can be used with permission?
• Are photography, product entry or translations separate?
• How many feedback rounds are covered?

Separate the build from ongoing costs

A domain name is your address; hosting provides the space and service needed to make the website available. They are different items, even when one provider arranges both. The Dutch government’s business website guide explains these choices and the need for appropriate content rights.

List domain renewal, hosting, maintenance, store subscriptions, paid extensions and payment-provider fees separately. Advertising is another budget. At Form & Field, Care is €49 per month and Care+ €89 per month within the agreed setup. They are optional ongoing scopes to discuss, not an automatic hidden addition to every website price.

Check the handover before choosing

Ask who holds the domain, which accounts you receive and what you can change yourself. Check which software or images have separate licences. Agree the launch steps, feedback process and treatment of extra work. For normal Form & Field website projects, payment is 50% before work starts and 50% before final launch; your enquiry is not a purchase.

A practical comparison checklist

1. Write the required pages, functions and customer action on one list.
2. Compare design, content, setup and launch work against that same list.
3. Add the ongoing services you actually want for your chosen comparison period.
4. Ask for VAT, third-party fees, access and revision arrangements in writing.
5. Choose a clear, suitable scope rather than judging the number alone.

Already have a website? The free website self-check helps identify what feels unclear before you decide whether to improve or replace it. You can read the guidance without leaving contact details.